Israel – The Home of Jerusalem Keratin
Israel is known for its innovation and technology. The ‘Start-Up Nation’ is home to a wide variety of world-leading luxury hair care products based on the legendary healing properties of the Dead Sea.
In order to make the best Keratin treatment, Antonio went straight to the source in Israel to create a product that replenishes and rejuvenates your hair.
With Aaron, one of Israel’s most respected hair manufacturers, by his side, they embarked on the journey to develop a Keratin product that stood above the rest.
Two years in the making, they collaborated to create a product that not only eliminated frizz but cleansed and nourished the hair.
Using world-class and high-quality ingredients, Jerusalem Keratin combined specially formulated sodium and sulphate-free products infused with natural ingredients and amino acids, which gently cleanse your hair, enriching it with Keratin protein for long-lasting protection and results.
This formula seals into the hair follicles, eliminating all the frizz and giving you smoother, straighter, shinier and more manageable hair.
What is Keratin?
Keratin is a protein which makes up our hair, skin and nails. It provides a protective shield around the hair follicle, preserving elasticity and health.
Keratin is the key structural component making up the outer layer of the hair. Damage to this outer layer is caused by exposure to sun, pollution, dust, chemicals and heat from styling tools, resulting in dry, frizzy, unmanageable hair.
The use of keratin peptides in Jerusalem Keratin products enable the vitamins to penetrate the hair shaft deeply and provide anti-aging and reviving effects.
Our Jerusalem Keratin blend not only protects your hair but cares for it. The layers of cells, called the hair cuticle, absorb the keratin, resulting in hair that looks full, frizz-free and glossy.
What are Amino Acids?
Amino acids are organic compounds that are the building blocks of the protein that makeup 1/5 of the human body. So, it comes as no surprise that amino acids play an essential role in our biological processes, one of which happens to be hair growth.
The Jerusalem Keratin product line contains a blend of amino acids that can restore the hair and rejuvenate its bonds.
By adding amino acids to our formula, we are moisturizing, strengthening the hair structure, protecting your colour and repairing the hair of any damage. All the while stimulating hair growth and giving you smoother, straighter, shinier and more manageable hair.